Sunday, September 13, 2009

Marketing Tricks

To sell their products, marketers often use different approaches to influence you. One such way is to present a problem that you didn't even know you really had, and then immediately show you their solution. Another way is to show someone you admire or look up to using the product, such as a toy aimed at five-year-olds being used by an older person, around the age of seven or eight, because smaller children look up to older people. Some ads aim to form an emotional bond with you, such as showing a lady with a baby in an advertisement for a product aimed at single mothers. Cadbury uses a similar approach, by showing you something that has nothing to do with their product, but instead makes you think, "Wow, that's cool". Here are a few examples of this:

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