The Fair Go Ad Award Results

FIVE FINALISTS FOR BEST AD:
TOYOTA - SNOWBOARDING
Snowboarding taps into Toyota’s marketing phrase that we believe anything is possible. This ad’s central point is that a young guy breaks into Snowplanet each night to practise his snowboarding to impress a girl who works there; he’s hopeless. But by ad’s end he makes it to the bottom and gets the girl.
MITRE 10 – LITTLE BOYS DIY
Kids in the playground, talking in adult-speak, about getting together at the weekend to help one of them with his DIY job. It sounds like a conversation had by many a DIY’er in pubs up and down the country and seeks to reinforce Mitre 10’s catchphrase that “DIY’s in our DNA.” It also has a poke at our Aussie neighbours.
INSTANT KIWI – MEXICAN DOUG
It seems many don’t know what product this ad promotes, but its line (in a Mexican accent)”get a perm” has entered the Kiwi vocabulary. It seems to be encouraging people to listen to the wild voice inside them, “live a little” and buy an Instant Kiwi.
2 DEGREES
This ad, and its variants, launched the new mobile phone network 2 Degrees. It stars comedian Rhys Darby from Flight of the Conchords and plays on the premise that everyone in NZ is linked, not by six degrees of separation, only by two.
CADBURY – MOVING EYEBROWS
The kids with contorting eyebrows certainly provoke reaction – it’s hilarious or intensely annoying. These ads are made in Britain and have global appeal but ultimately appear to say nothing about chocolate.

FIVE FINALISTS FOR WORST AD:
THIN LIZZY
An advertising jingle that sings as it sells make-up you brush on that covers all
TELECOM XT – RICHARD HAMMOND
The big campaign that kicked off Telecom’s new digital mobile network
CADBURY – MOVING EYEBROWS
See above
SENSODYNE – JELLY FISH
The swimmer struck down by tooth pain in the pool
TOWER INSURANCE – DISHWASHER DRAMA
The ad that shows men can load dishwashers and women can be grateful for that.

And now, the moment you've all been reading for; the winners:
Winner of the best ad:
MITRE 10 - LITTLE BOYS DIY
Winner of the worst ad:
TELECOM XT - RICHARD HAMMOND

Quick Update:

The Fair Go Ad Awards are an event that occurs once a year. The are on right now, and I am posting in the ads. The Cadbury Eyebrows ad on one of my older posts was amazingly featured in both the best 5 and the worst 5 ads. the winners are yet to be announced, and I will keep you posted.
Teehee

New posting thing

I have decided to try a new regular post thing, a review. It might be of a movie, a book, or even some form of game. Please feel free to comment your opinion on my views, the item I am reviewing, or anything else you wish to say. So here goes:

Ratchet Gladiator [Format: PS2, Rating: PG, Created by Sony Corporation & Insomniac Games]

The fourth in the Ratchet & Clank saga, this is an enjoyable game with changeable difficulty levels [Couch Potato – Contestant – Hero – Gladiator – Exterminator], hilarious but occasionally annoying commentary throughout, and a “hands-on” and “all buttons useable” feel. The “blurb”-ish thing on the back cover says “Coming to you live from the Shadow Sector – the new season is about to begin! The Lombax known as Ratchet is the contestant that Dreadzone’s six trillion fans are all talking about. But never fear, folks – five-time Grand Champion Ace Hardlight and the rest of the Exterminator crew will surely cut him down to size!”.

The basic plot is that you are a “Lombax” named Ratchet who is kidnapped from his ship, along with his side-kick “Clank” and a technician from previous games “Al”, and put on deadly game-show “Dreadzone”, in the “shadow sector”, where the name of the game is survival. It is set in a universe without humans, and you have to have played the previous games in the saga to fully understand the plot, but it is a fun game either way.

Modes: You can play in single player, in which two bots will fly around your head. They can be used to control certain control points in the game called “nodes” and “hacker/security orbs”. They can also provide covering fire, and once every so often, go mental and destroy your opponents. You could also play in Co-op mode, this requires two controllers, but you can both play next to each other and cover each other’s backs* (*requires two people). There is also a completely different mode called “Multiplayer”, which is split into two sections. Local play is against people who are plugged into your console (2-4 players). Online play is against pretty much anyone (2-10 players).

Weapons: There is quite a few weapons in this game, and my post is quite long-winded, so I’ve decided to drop this section (Unfortunately. I was looking forward to this bit). This section would’ve been quite long because a lot of the game revolves around your arsenal (Not the football team).

My final score for this game would have to be 10/10 (an awesome score for an awesome game).

Quote of the day: It was on my fifth birthday that Papa put his hand on my shoulder and said, 'Remember, my son, if you ever need a helping hand, you'll find one at the end of your arm.' - Sam Levenson