The Fair Go Ad Award Results

FIVE FINALISTS FOR BEST AD:
TOYOTA - SNOWBOARDING
Snowboarding taps into Toyota’s marketing phrase that we believe anything is possible. This ad’s central point is that a young guy breaks into Snowplanet each night to practise his snowboarding to impress a girl who works there; he’s hopeless. But by ad’s end he makes it to the bottom and gets the girl.
MITRE 10 – LITTLE BOYS DIY
Kids in the playground, talking in adult-speak, about getting together at the weekend to help one of them with his DIY job. It sounds like a conversation had by many a DIY’er in pubs up and down the country and seeks to reinforce Mitre 10’s catchphrase that “DIY’s in our DNA.” It also has a poke at our Aussie neighbours.
INSTANT KIWI – MEXICAN DOUG
It seems many don’t know what product this ad promotes, but its line (in a Mexican accent)”get a perm” has entered the Kiwi vocabulary. It seems to be encouraging people to listen to the wild voice inside them, “live a little” and buy an Instant Kiwi.
2 DEGREES
This ad, and its variants, launched the new mobile phone network 2 Degrees. It stars comedian Rhys Darby from Flight of the Conchords and plays on the premise that everyone in NZ is linked, not by six degrees of separation, only by two.
CADBURY – MOVING EYEBROWS
The kids with contorting eyebrows certainly provoke reaction – it’s hilarious or intensely annoying. These ads are made in Britain and have global appeal but ultimately appear to say nothing about chocolate.

FIVE FINALISTS FOR WORST AD:
THIN LIZZY
An advertising jingle that sings as it sells make-up you brush on that covers all
TELECOM XT – RICHARD HAMMOND
The big campaign that kicked off Telecom’s new digital mobile network
CADBURY – MOVING EYEBROWS
See above
SENSODYNE – JELLY FISH
The swimmer struck down by tooth pain in the pool
TOWER INSURANCE – DISHWASHER DRAMA
The ad that shows men can load dishwashers and women can be grateful for that.

And now, the moment you've all been reading for; the winners:
Winner of the best ad:
MITRE 10 - LITTLE BOYS DIY
Winner of the worst ad:
TELECOM XT - RICHARD HAMMOND

Quick Update:

The Fair Go Ad Awards are an event that occurs once a year. The are on right now, and I am posting in the ads. The Cadbury Eyebrows ad on one of my older posts was amazingly featured in both the best 5 and the worst 5 ads. the winners are yet to be announced, and I will keep you posted.
Teehee